The Deseret Morning News, of all places, lets the Huckabee and McCain campaigns explain why Romney didn’t win Iowa: (emphasis added)
Romney spent the final few weeks before Iowa cast the first votes of the 2008 presidential election engaged in an aggressive contest with Huckabee. Huckabee resisted the temptation to respond in kind, instead relying on his wit and humor. McCain said civility is one of the lessons to take from Iowa’s results.
“One, you can’t buy an election in Iowa,” McCain, whose own financial woes have affected his campaign told Associated Press. “And two, negative campaigns don’t work. They don’t work there, and they don’t work here in New Hampshire.” McCain stopped short of saying what he thought Romney’s stumble in Iowa might mean for McCain’s own chances in next Tuesday’s New Hampshire primary.
The Des News completely overlooks how negative Huckabee has gone on Romney, and in a “nasty” and personal way. McCain’s and Huckabee’s self-serving complaints about negative ads are hypocritical. Both have no aversion to using negatives ads themselves (examples: Huckabee, McCain), they just haven’t raised the money to blast them like Romney has.
But to the larger point, negative ads can be effective and are good:
As far as I can tell, there is nothing wrong with them. And yet, the stigma is so bad that the Romney campaign has insisted on referring to their Huckabee attacks as “contrast ads.” That’s a fairly cowardly description. Make no mistake, the impetus of the ads that Romney has been running recently in Iowa is to tear Huckabee down rather than build Romney up. The better euphemism would be that they are “voter education ads.” However off-putting the aesthetics of such ads are — with their unflattering black and white photos and dissonant piano chords — negative campaign ads are just about the only occasion voters are offered any real facts or substantive information about a candidate.
Plus, Rusty is right that complaining about campaign funding is lame. Romney has been at a huge disadvantage compared to the well-known Giuallini and McCain, and even Huckabee. Perot, Forbes, and many other previous candidates have shown that money has never been able to buy an election. Romney’s money was used to build a network in Iowa that Huckabee had for free and there is no doubt whose was superior.
Unfortunately, McCain’s and Huckabee’s griping about money and negative ads are just opportunistic jabs at Romney. They are enlisting class warfare and dodging actual issues. But that seems to play in Iowa.